INSTRUCTIONS: Proofread
your answers for spelling, grammatical, and punctuation errors. When explaining or describing your
answers, each answer must be written in 3 to 5 sentences.
Answer the following 6
questions.
1. Explain why
entertainment is not considered one of the foundational purposes of
communication in organizational settings?
2. Describe the
three categories of informative messages.
3. What are the
four essential steps involved in effective persuasion?
4. In the
workplace you will generally be communicating with five types of audiences.
Describe each of these types.
5. The context of a message refers to the
environmental influences that affect its content. Describe the four dimensions
of context.
6. Read each of
the following situations and decide what the audience reaction would likely be,
and whether the deductive or inductive approach would be better. Explain your
answers.
a) As the
manager of a small retail clothing store, you are preparing a memo to let the
employees know they are getting a 50 cent per hour raise.
b) As the
assistant manager of a hotel, you are writing to a customer to let her know
that the jewelry she left in her room when she departed has not been found.
c) As a newly
hired advertising director, you are e-mailing the president of the company to
request a 10 percent increase in your advertising budget.
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