CH 8: Persuasive Message Project

Students,

This is a 4 part project that has to do with a PSA Program regarding drinking and driving. You have a week to complete the project and all 4 parts must be posted to your blog (Use GoogleDocs if you need) by Tuesday May 9, 2017

Persuasive Message Promoting a Program: 

(Q) What Happens Every 15 Minutes? (A) Fatal Alcohol-Related Car Crash: 

Read the scenario below, then complete activities a through d, which follow. 

Educational efforts about the effects of drinking and driving have positively affected high school students in the last decade. One popular program, tailored to individual high schools, is “Every 15 Minutes” (EFM), named for a mid-1990s statistic that alcohol-related traffic collisions claimed a life every 15 minutes. EFM is a two-day program that challenges high school juniors and seniors to think about the consequences of drinking and driving. The program portrays the death of teens killed by teenage drunk drivers. Role-played by students, teachers, parents, police officers, emergency response personnel and coroners, the accidents and ensuing events of the accidents are realistically recreated.

The high school in your community offered the EFM program three years ago. More than 70 people from the community spent a year organizing this program. The EFM Steering Committee coordinated both emergency personnel and law-enforcement agencies, as well as students, school administrators, and faculty and parent volunteers. This year school administrators formed a new steering committee to coordinate the next EFM program. You are the chair of this committee and need to find volunteers to assist you in planning the event.

For more information, read the following article (or one on the EFM program) found online or through one of your campus library’s databases.

Insurance company helps police teach teens about the dangers of drinking

and driving. (2005, December 27). The Auto Channel.

a.      Write a letter to community leaders promoting this important program and requesting their assistance.

See Solution slides for examples of persuasive messages.

b.      Compose an email message to teachers in the high school and persuade them to help you find volunteers.

See Solution slides for examples of persuasive messages.

c.       Develop a script for the first meeting of volunteers explaining the importance of the EFM program.

d.   Create a brief 3-5 slide PowerPoint or Multi media presentation summarizing your information. This will be the intro to your first informational EFM meeting.