Super Bowl Commercial Review (Post Game)

Objective: Understand basic marketing/promotion principles through Commercial Advertising

Success Criteria: Students will be able to evaluate this years Super Bowl Advertisements and compare shared elements of the ads they have previously deemed "successful" from past years.

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Well the Super Bowl is over, and at least the Broncos didn't lose this year. However the Super Bowl Ads were quite intriguing, and many are leaving their mark the day after. It seems as though gone might be the days of scandalous and scantily clad women, replaced with more emotional, sometimes quite "deep" advertisements. Please complete the questions below based on this year’s super bowl commercials.

Click HERE to Review SB Commercials

For the following questions, make sure you go into detail and provide your opinion in a well written response.

1. What ad(s) did you find most entertaining, and why?

2. What ad(s) did you find to be the worst, and why?

3. Which ad(s) did you think were most effective, and why?

4. Which ad(s) were you most willing to share (email, tweet, talk about) with a friend?

5. Which ad(s) featured well-known personalities? Did you see this as an increase or decrease as compared to years past? Why?

6. How was social media used inside the broadcast; how did you use it, if at all?

7. Current “Ad Polls” have revealed some major uproar with immigration and political undertones invading the commercial scene. Two commercials in particular "Budweiser and 84 Lumber" are getting the most attention a day after.

In your opinion, do you feel as though these two advertisements hit the mark/missed the mark and belonged/didn't belong in a Super Bowl lineup. Please Elaborate.

Click HERE for Budweiser Commercial
Click HERE for FULL 84 Lumber Ad

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