Vista Peak Preparatory

Vista Peak Preparatory

Wednesday, January 18, 2017

Bloomberg: Inside Chipotle



1. The first Chipotle was started where and in what year?

2.  Where did the furniture, accessories, and building style come from?

3.  What company helped Chipotle grow exponentially, and what is their relationship now? What was the given reason?

4.  Explain the "Fast Casual Category", and how does Chipotle succeed in this idea?

5.  What is Steve's outlook on his ingredients?

6.  As of today, how many Chipotle Locations are in the US?

7. What do investing critics say about Chipotle? What are some reasons for their skepticism?

8. What happened in 2010 with regards to a handful of Chipotle Employees?

9.  What is Chipotle Cultivate Festival? How does it fit into their Marketing/Adverising plan?

10.

A) What was the stock Price around August 2015?
B) What is the Current Stock Price?

Long Response:

Summarize the Chipotle & E Coli Incident...

After the Chipotle & E Coli incident. How has Chipotle changed their practices? What is their reasoning behind how the issues happened? How were consumers affected? What do they do differently now? Has this affected the way you view or utilize Chipotle in your life?

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